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Flair Interactive Offers Free Web Site Planning Workbook

West Dundee , IL, March 30, 2009--Flair Interactive Services Inc., an interactive marketing firm based in the Chicago area, has developed a step-by-step Web Site Planning Workbook designed to guide its clients and potential clients during the early stages of web development. The workbook is offered free of charge to all qualified businesses in need of web development, content strategy and interactive marketing services.

Flair’s new Web Site Planning Workbook presents a systematic approach to planning, creating and launching a web site. It includes educational information about planning and building a web site and a questionnaire that will help business owners and managers plan their sites. By simply entering responses to questions about a site’s purpose, goals, audience, content, budget, timeline and more, the web site will begin taking shape. Some clients complete it by themselves, while others rely on a more hands-on, collaborative approach with a member of the Flair team.

“For those who have little or no experience in the web development process, the workbook is a valuable tool for understanding, planning and leveraging the elements of a successful, standards-compliant site,” said Lisa Kirschner, Flair’s President and CEO. “And for those who do have experience, it will streamline the process for them and for us—not to mention save them money because it allows us to build a scalable site that lays the foundation for their long-term needs.”

Flair, in business for 14 years, continues to offer its high level of service and expertise to small and mid-size businesses in need of their first web site or who need to update an existing site. The workbook--which discusses a wide variety of topics such as planning content, site architecture and navigation, online marketing, domain names, e-commerce and more--allows Flair to help its clients with their web projects from planning through design, development and implementation. “This is just one way that we are making the planning and launch process as pain-free as possible for our clients.”

“But the workbook is more than just a planning tool,” said Lisa. “It also discusses promotion and marketing of your Web site. It’s not enough just to have a Web site with a great domain name; people must be driven to the site. Not only does the workbook help us create a successful site for our clients, it allows us to plan and implement their marketing efforts to drive traffic to the site as well.”

Flair offers a wide variety of low-cost integrated marketing solutions that allow our clients to independently manage basic site content, monitor click-through rates, track conversions and more. Our clients find that they can quickly and easily build high-quality web sites, landing pages, e-commerce sites, intranets and web applications by partnering with Flair.

To request a copy of the Web Site Planning Workbook, join our mailing list or send an email to This email address is being protected from spambots. You need JavaScript enabled to view it..

About Flair Interactive Services, Inc.
Flair Interactive Services Inc., which was founded in 1995 by Lisa Kirschner, provides consulting services to clients of all sizes. Flair offers content strategy and analysis, information architecture, development and project management services.. Visit www.flairinteractive.net for detailed information about our services, clients, projects and announcements.

For additional information, please contact:
Lisa Kirschner
Flair Interactive Services
847-960-6703 (ext 4)
This email address is being protected from spambots. You need JavaScript enabled to view it.

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